Free returns? It's time for politicians to step in.

Over the years, free returns have become the norm in e-commerce. Originally intended as an extra service for consumers, it has since become a commercial necessity—one for which smaller online stores, in particular, are paying the price.

My position is therefore clear: it is time for policymakers to examine whether free returns should be restricted.

Based on my experience in logistics and fulfillment, I see every day just how much of an impact returns have on online stores. I’ve also had discussions on this topic with various members of the House of Representatives. During those conversations, I noticed that there was understanding for the idea that free returns not only put smaller online stores at a disadvantage but can also help brick-and-mortar stores when consumers become more mindful in their purchasing decisions.

An Uneven Playing Field

Large e-commerce companies can often absorb the costs. Smaller online stores, however, feel compelled to adopt the same policy, creating an uneven playing field.

There is no such thing as free returns

The costs are always borne by someone: the online store, the consumer through higher prices, or ultimately society. Every return involves transportation, sorting, inspection, and processing. Furthermore, returns result in additional CO₂ emissions and unnecessary transportation.

A small contribution makes a big difference

A limited return fee encourages consumers to shop more thoughtfully and reduces unnecessary returns, without infringing on the right to return items.

Time for Political Discussion

As far as I’m concerned, free returns deserve the same public debate as other market-distorting incentives. Not to take away consumers’ rights, but to create a more level playing field for businesses, support brick-and-mortar stores, and reduce unnecessary strain on the logistics chain.

Is free returns really a consumer right, or is it a marketing tool that has gone too far?